Call Me Friend, Call Me Neighbor

This is a public service announcement created by BBDO-NY to raise awareness about the hurtfulness of the word 'retard' for people with intellectual disabilities. It's time we begin to respect and value people with intellectual disabilities as our friends and neighbors, instead of using labels. 

Join Us to End the Word

We are spreading the word on your favorite sites. Join us!

Act Now!

Pledge your support to eliminate the demeaning use of the r-word.


We've Pledged!

  • I pledge to continue educating people on why the use of that word hurts. My Aunt had the best extra chromosome and I was blessed enough to take care of her in her final y...



    Gladstone, Oregon

  • I’ve been bullied and been called it a few times as I have a disability! We need to end this!

    Michelle Martin

    Simcoe, Canada

  • I pledge to support getting rid of the r-word, and hope that many others join me because of the hurt it brings to people with disabilities and their family when they hear...



    Geraldton, Australia

  • I am apart of a group called All Abilities Athletic and my little sister has autism and with all the challenges we faced with her. I would not change anything because she...



    Marthasville , Missouri

  • I have a cousin his name is Kale. He has down syndrome and I would be very upset if I ever heard someone call him the r-word.

    Nathan Usry

    Marthasville, Missouri

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